Market Pull

Market Pull
Demand Pull, Need Pull, Nachfragesog. Nach dem M.-P.-Konzept werden Forschungs- und Entwicklungsaktivitäten durch die Nachfrage der Kunden induziert. Voraussetzung dafür ist die Identifizierung latent unbefriedigter Kundenbedürfnisse, welche im Rahmen der  Marktforschung mit geeigneten Instrumenten, bspw. durch Kundenbefragungen, erfolgt. Die Steuerung der aus diesen Bedürfnissen resultierenden Entwicklungsaktivitäten führt bei bestehenden Programmen meist zu inkrementalen Innovationen und ist mit einer schnellen Realisierung und relativ geringen Risiken verbunden.

Lexikon der Economics. 2013.

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